Coaching is a growing area of personal development. It is used by many Blue Chip Organisations to maximize the potential of their top management teams. It is equally useful to smaller businesses as well as individuals looking to make significant improvements in their personal lives.

Through the use of a variety tools and techniques, coaching is an excellent way of making positive and lasting differences in every area of life. By focusing on where you are now and where it is you want to be in the future, utilising proven goal setting tools and understanding what it is that is holding you back; coaching can help you to identify and work through your limiting beliefs and ultimately work towards achieving your goals far sooner than if you attempt to get there on your own.

Who would benefit from coaching?
Basically anyone who wants to improve their experience of life. Examples of the types of things coaching can be useful for are:

  • Anyone who is at a crossroads and is unsure what direction they should be taking;
  • Anyone who is approaching a significant life event and would like support to manage the change;
  • Anyone with a personal goal that has yet to be reached;
  • Anyone with an idea they would like to implement but are unsure how to go about it;
  • Anyone looking to make positive progress in a particular area of life or life in general;
  • Anyone who finds themselves procrastinating over certain jobs or tasks that they know have to be done to move them forwards but just can't seem to get past the hurdles.

How does coaching work?
Coaching is a relationship that focus’ solely on the client and their personal goals for the future. The relationship is based on the idea that the client knows all that they need to know to get to where they want to be but maybe lack the self-belief, motivation or support they need to get them there. From the outset, the coach will make it clear that the results of the coaching relationship are primarily down to the client’s willingness to take responsibility for and act upon agreed outcomes from each of the coaching sessions, moving them closer to their ultimate goal with each step along the way. Goals will be determined having been clearly thought through and broken down into achievable bite sized chunks to enable smooth progress and success at each stage.  

The coach is a facilitator in the process, their job is to challenge the client using specific questions/questioning techniques and tools which enable the client to create a clear picture of what they would like to achieve. Together the coach and the client set out to create a list of short, medium and long-term goals, which will enable the client to move forward and achieve whatever it is that they desire. The client is accountable for the outcomes and the results achieved but will have the full support of the coach throughout the process, cheering them on and celebrating their successes whilst working through and supporting the client with any issues that arise along the way. The coach will remain non-judgmental throughout the process, the journey is that of the clients and the coaches opinions, unless requested, are of no importance.  

What is coaching not?
Coaching is not Mentoring or Counselling, it is a goal based forward focused process designed to motivate the client and assist them on their individual and personal journey. The coach is not there to give advice or dwell on the past, their aim is to motivate the client to get to where they want to go in a time frame that is realistic and achievable for them.

What should I expect from the coach?
The coach’s role is to be available at the agreed times each week (or as appropriate) to motivate, support and challenge the client, checking how things have progressed since the last meeting and what steps need to be taken in order to move forwards. The coach will remain non-judgmental, focusing on the client’s agenda and allowing the client space to think, gain clarity and address any limiting beliefs that may be holding them back. They will hold the client responsible for the agreed outcomes & action points and encourage them to be proactive, think outside the box and strive to go above and beyond what they thought was possible. All sessions are confidential and in accordance with the Coaching Academy’s Code of Ethics.

What will the coach expect from the client?
The client will need to contact the coach at the agreed time each week (or as agreed), ensure they are in a space where they are free from distractions, with a pen and paper in hand. The client will also need to bring a positive attitude to the session with the desire to make progress in their chosen area. The coach will expect the client to be ultimately responsible for the outcome of their coaching experience. This is because the client is the only person who is able to take action to create the life they desire. No matter how good the coach or how much desire there is for the client to be successful, nothing will change without action. If the client wants to run a marathon, the coach can not do all the training and the client get up on the day and enjoy the glory of running the race, a certain amount of commitment and determination will be required but the support will be there throughout the coaching relationship and the coach will be as keen for the client to achieve your goals as they are.

What if I don’t make progress between sessions?
The coach will discuss the reasons for this and gain a full understanding as to what it is that is preventing the client from moving forwards. No progress between sessions will only indicate to the coach that there may be some limiting beliefs getting in the way or it may be that the goal is no longer aligned with the clients values and beliefs, the coach will use certain tools to check if there is anything standing in the way, resolve these issues with the client and continue moving forwards towards a more fulfilling life.

How many sessions will I need?
How long is a piece of string?  It’s difficult to say how many sessions will be required to enable to someone to reach their goals as everyone is different.  For longer-term goals you may want help to initially get yourself on track and then continue alone until a time where you require further support to keep you on track or assist you with any hurdles or forks in the road.  Others may have sorter or mid-term goals and be looking for support from start to finish.  The packages have been set up on order to cater for all eventualities and a 1 off session is also available to those who would like to work on something specific, ad-hoc or as a top up.

Is there anyone who can’t be coached?
Coaching can be of great value to the majority of people with the exception of:

  • Anyone who is suffering from mental illness and needs alternative, appropriate medical support;
  • Anyone who is not ready, willing or able to take responsibility for themselves and the outcomes of their actions/behaviours;
  • Anyone who is unable to commit to their goals or the time required to achieve them.

If the coach feels that the client is not committed, in need of alternative medical intervention/therapy or they are not taking responsibility for the outcomes of the action they have or have not taken, the coach may terminate the contract and (subject to case by case consideration) offer a refund for any unused, paid for sessions.